Waterproof Fake Tan

What an amazing marketing idea – A Waterproof fake Tan!    Top Secret…..

ALL FAKE TANS ARE WATERPROOF

I’ve recently come across a potential customer who wanted to know if our product was waterproof. To be honest, I looked a little shocked when I was asked that question and to add, I thought to see if Google shared on this topic too.  Of course Googled stated:

What fake tan stays on in water?

• Bondi Sands Pure Self Tan Foaming Water Dark. Today’s Best Deals. …
• Tan-Luxe The Water Hydrating Self-Tan Water. Today’s Best Deals. …
• Isle of Paradise Dark Self-Tanning Water. …
• Bali Body Face Tan Water. …
• St. …
• Dior Bronze Liquid Sun Self-Tanning Water. …
• Sienna X Gradual Clear Self Tan Water Mousse. …
• Three Warriors Face Tan Aqua Mist.

What amazed me, was that a very, very clever someone decided to market an ‘exclusive’ fake tanning product as waterproof and both professional technicians and customers are buying it. In this highly researched and educated world that we live in, I am amazed that this concept sells let alone Google commenting on this subject.

All fake tans are waterproof! And here’s why

The man active ingredient within all fake tanning products is known as Dihydroxyacetone (DHA).  DHA is made from natural sugar cane and when extracted, the cane is golden in appearance.

When DHA is applied to the skin, it is only capable of adhering to the outer most layer, known as the Horny Layer and does not penetrate any deeper.  This DHA adheres to the proteins within the skin, known as the Amino Acids.  Once the fake tan application is developed (regardless of whatever waterproof or non-waterproof marketing gimmick), the DHA will not wash off your skin – Therefore all fake tanning products, including ours are waterproof.

Fake tans generally last between 7 -10 days…….And yes, will be Waterproof within that time!

Here are 10 top tips on how to best get the longest lasting tan;

1. Prior to the application of your fake tan, shave and gently exfoliate the skin’s surface ensuring that you focus on your knees, ankles, toes, elbows, heels and any other calcified or rough areas on your body.
2. Stay out of the sun. Your fake tan is not a protectant against the sun’s harsh UVA/ UVB rays. The sun causes skin damage and will generate faster transformations of your skins wanting to renew its cells, reducing a long-lasting tan.
3. Environmental issues such as swimming (chlorine, salt or natural), air conditioning (dryness), sunbaking, will reduce the longevity of your fake tan.
4. Hydrate your body. Drink water, and then drink some more. Evidence shows that when we drink more water our skin changes for the positive.
5. Moisturise your skin daily.
6. Eat healthy.
7. Avoid alkaline ph based soaps. Microfibre by itself is amazing for gently and effectively cleansing the skin without drying or irritating the skin.
8. Avoid wash your skin too often. Over cleaning the skin shreds away the natural ph of the skin which will in turn affect the fake tan.
9. Avoid smoking – easier said than done I’ve been told, but direct and passive smoking has a detrimental effect on your skin.
10. Wear loose-style clothing wherever possible. Anything abrasive against the skin is, well, abrasive.

We use a pure ingredient called Erythrulose, which gives longevity and durability to our fake tans and has little if nothing to do with waterproofing.

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