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I’m often asked, “Why does my skin smell so bad after I get a tan?” Or, “Why does the tanning product stink?” From the user’s perspective, tans are mostly associated with a positive feeling of confidence from a visual perspective, but unfortunately, the odour can detract from the positive vibe. However, no matter how repugnant the odour is, we keep coming back for more because we want that sense of confidence. It’s true that fragrances or odour cause an emotion. According to Dr Patrice Bellon, emotions are not measurable but they can be evaluated and they have a character specific to each individual. Emotions are a reaction that our body employs when we encounter a phycological, cognitive and/or behavioural stimuli. Each of these aspects are not the emotions themselves, but an indicator of them. When emotions occur, our body remembers our responses to all kinds of stimuli. While we can have fond memories when we smell a particular scent or fragrance, the reverse is also true regarding unpleasant odour. Some cosmetic companies already in the market are directing significant resources to the research of the beneficial properties of scents to our sense of wellbeing with the aim of reducing unpleasant odours from their products. So, why do most self-tanning products have an unpleasant odour? The reason for the odour is that the active ingredient within the tanning product reacts with the amino acids and proteins on the skin. This reaction is known as the Maillard effect. At Sundance Collections PTY LTD, we believe that we have been able to largely counteract the unpleasant odour by including our own special blend of fragrances – including pina-colada (and who doesn’t like pina-colada?) – to create an enjoyable experience for the user and enhance the positive emotional state as referred to by Dr Bellon.