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What is a Light Tan? What is a Medium Tan? What is the Darkest Tan?
Joanne was born in Australia with an Asian Father and Caucasian Mother. Jane was also born in Australia and has a Caucasian Father and a Mediterranean Mother. Both Joanne and Jane have completely different skin tones and skin depths. To individually see Joanne or Jane by themselves, it would be unreasonable to see if Joanne and Jane are light, medium or dark? I’m surprised that tanning companies and cosmetic beauty industries continue to name their products: Light tan, Medium tan and Dark tan. These words are not only adjectives (descriptive words) but they are also comparative words.
Australia is one of the most multi-cultural countries in the world and one the largest manufacturers of fake tans. Throughout my years of research and development towards creating Sundance The Designer Tan, I was blown away at the floor to ceiling -wall to wall availability of light tans, medium tans and dark tans. The concept of naming a light tan, medium tan or dark tan seemed too antiquated and did not appear to adequately inform the consumer.
I can recall one of my very first uses of a tanning product and although I had hoped for a good result, it turned out to be an absolute disaster. I have a fair, milky white complexion and of course, having no clue, I purchased the ‘darkest’ tan, somehow hoping for medium result.
On a weekly basis, my mum, sister and I would dedicate time to spend with each other and venture out to the shops. As normal, I would prepare my appearance for the day ahead. At 6am that morning, instead of applying my regular foundation, I thought it would be a good idea to try out my new tanning product as a foundation base instead. I had no clue that these tanning products were clear when applied and remained clear a few minutes after. Thinking that there was something wrong with this product, I grabbed my application sponge and reapplied another layer of tanning product. Again, I waited and nothing!! What on earth was I doing wrong? So of course, the most sensible thing to do was to apply a further 3 layers and still nothing – I was not impressed with this tanning product at all.
By 9am, I arrived at my sister’s house where mum was waiting. By this stage my eyes were burning and tears ran down my face. I could hardly see my sister’s driveway due to the high amount of tanning products leeching into my eyes. Unbeknown to me, I had no clue what my face looked like until my sister hands me a tissue and says “What’s happened to your makeup?” What a relief it was to wipe my eyes.
In the car and off to the shops we go, and when we arrived my mum and sister turned to look at me and they couldn’t stop laughing. Each laughing breath they took, they tried to exhale “your face, racoon, your face”. I started laughing with them, not really knowing what they were laughing at. After they wiped their teary eyes from laughter, we ventured through the shopping mall. I was confidently noticing people staring and taking a double look at me. I thought it was because I looked amazing. It wasn’t till 1pm that we entered a shop with oversized mirrors, and it was then that I saw my reflection for the first time and understood why my mum and sister were laughing crying.
I am grateful to have had this experience and remember the laughs that went along with it. But most importantly, that day concreted the importance to me of reading the instructions before use, following directions and applying the correct level of tan according to my natural skin tone.
Sundance The Designer tan does not use the adjectives of Light tans, Medium tans, Dark tans or the Darkest tan ever. Because of my humble racoon experience, we have created a visual guide as to what the individual should expect when using fake tans. Just like every person’s finger print is different, so too is their skin depth and tone and not one tan should look the same. Sundance The Designer Tan guide was created as a visual representation to assist consumers/ users in the understanding between level (depth) of tan and then the tone (warm tone and cool tone) tan.