Last week I went into Coles and sitting on their shelf for sale were “Natural Pistachios, Natural Almonds and Natural Walnuts”. Is there an item available where I can purchase synthetic Pistachios, synthetic Almonds and synthetic Walnuts?
The Modern Consumer Culture has shifted towards items that offer “Natural” and “Organic” labels……..and the consumers are prepared to pay a higher premium for those labels.
From a marketing point of view, labeling a product with the word NATURAL is very clever.
When it comes to purchasing the most natural fake tan on the market, the consumer should know that the man active ingredient within all fake tanning products is known as Dihydroxyacetone DHA. DHA is made from NATURAL SUGAR CANE and when extracted, the cane is golden in appearance. Not until the cane sugar is ‘refined’, then the sugars extracted within the cane, turns white. When fake tan is manufactured there is a perfect blend of DHA and added colourants.
Most fake tanning products contain colourants and vary in quantity, depending upon the company’s budget. These colourants can be seen on application, to assist the technician (professional or home application) as to where they have applied the fake tan products, on their skin. As well as, colourants are also added to normally counteract the natural DHA appearance.
Natural colourants such as Cacao and beetroot can be suitable substitutes for scientifically safe colourants but they are extremely costly per kilo.
At Sundance The Designer Tan, we ensure that the best quality natural ingredients are used, to produce a superior fake tanning product. Yes, we do use in our entire tanning range Cocoa and Natural DHA.
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