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Depth and Tone Importance
The best fake tan – for who? Read on to find out more about skin depth and skin tone.
Against all odds (Winter, Covid and already overly saturated tanning market), since we launched in April, 2021, we have been so incredibly grateful at the response that we have received from our customers, towards our instant, self-tanning products.
Initially when we first started down the road in formulating and manufacturing, we were aware that the tanning market was already flooded with entrepreneurs chasing a quick dollar and celebrities branding the ‘Perfect Tan’. We knew that if we were to produce the same cookie cutter self-tanning lotion, we would have been drowned in this flooded industry.
When it comes to self-tanning, Sundance is all about formulating and producing a tan that looks so natural looking, you won’t believe that it’s fake. But first and foremost, the tan needed to suit the consumer’s natural tones, not that the tones should suit the consumer. This is why formulating our natural looking fake tans took so long to perfect.
Understand Depth and Tone. Which is more important – depth or tone?
Depth within the tan is determined by how much of the active ingredient (dihydroxyacetone) DHA is present. The greater the amount of DHA the darker the tan.
Sundance have represented ‘Depth’ in our tanning in levels or bars at the bottom of our labels on our tanning products.
Depth refers to how light or dark the tan will be. 1 bar indication refers to a lighter tan depth and 5 bars indicates a darker tan depth. Other tanning companies indicate their tanning range in comparative descriptions such as light, medium or dark. Who is light? Who is medium? Who is dark?
I’ve asked my friends to show you an example of what I mean, and these are comparative descriptions of light, medium and dark skin depths.
The words light, medium and dark are comparative indicators. In the same way, descriptive phrases such as Bali Tan are comparative words.
Understandably, light, medium, dark, and Bali would confuse anybody and not give a clear indication of what you’re purchasing, and what is suitable to your own unique skin tones.
Before my formulation journey with self-tanning, I had always chosen the darkest tan possible. When I look back, the results were not as flattering and far too dramatic because of my ice blonde hair and ultra-neon white, pale skin. Of course, you are the right person to choose the perfect shade or the best self-tan level for your own skin. It’s important for you to feel confident and comfortable wearing your fake f=tan at the right level. However, if I was to give anyone advice in choosing the best fake tan depth level, I would always recommend a maximum of 2 – 3 shades darker than your own natural skin depth.
On the Sundance Tan Selector Page, fair, light, medium and dark skin range can be described as the following:
Even if you are naturally a dark skin depth, you would benefit from using fake tanning products as it evens out your natural colour from head to toe, giving the skin depth balance.
Tone refers to the colourants within the tanning product. Tones give the fake tans those colours that we all know best as, Matt (green), Ash/Grey (blue/green), Violet (purple). Cool tones are generally blue, green and violet. Warm tones are generally red, orange and yellow. Because (most) people are either cool or warm tones, our colourants were formulated to suit those tones. However, all colourants can be either or both warm and cool tones.
However, consumers are of the mindset that because the tanning product can sometimes be ‘orange’, then consumers sway towards purchasing cooler counteractive tones. The issue with this theory is that colourants last up to 3-4 days and the cool tone may not be a suitable colour match to the consumers natural tones. More on this can be found in my other blogs.
If you are new to fake tanning and can relate to my neon white skin, I would recommend to start with Natural Hydrasoft face and body Hydrasoft tint and/ or 2 -3 shades darker in the TAN SELECTOR. Natural face and body Hydrasoft tint is a great product to take the gleam off the skin without looking too tanned. Plus it’s fantastic assisting the longevity of your tan.
If you have fair, pale skin then we would recommend
Before I go, here are a few tips on finding the right tan for you:
- Choose what best self-tan depth suits you the most.
- Knows what tone of self-tanning lotion suits you the most. What suits your friends or family, doesn’t always suit you.
- Even if you have chosen a way darker shade than I have recommended, be confident.
- Remember that a fake tan needs to compliment you.
- Choose a tan that looks natural, not fake!
- Use the hashtag #sundancedesginertan in all your social media posts. We would love to share your journey.
- Both depth and tone are equally as important as each other.